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  1. #1
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    How Ferrari does Business

    Click here to enlarge

    http://jalopnik.com/#!5760248/how-ferrari-spins

    Chris Harris

    I told the blokes here at Jalopnik I was pissed at Ferrari and wanted to tell a few people. They said I could do it here. Stay with me, this might take a while.

    I think it started in 2007 when I heard that Ferrari wanted to know which test track we were going to use for Autocar's 599 GTB road test, but in reality the rot had set in many years earlier. Why would it want to know that? "Because," said the man from the Autocar office, "The factory now has to send a test team to the circuit we chose so that they can optimize the car to get the best performance from it." They duly went to the track, tested for a day, crashed the car, went back to the factory to mend the car, returned, tested and then invited us to drive this "standard" 599. They must have been having a laugh.


    Sad to say it, but the ecstasy of driving a new Ferrari is now almost always eradicated by the pain of dealing with the organization. Why am I bothering to tell you this? Because I'm pissed with the whole thing now. It's gotten out of control; to the point that it will soon be pointless believing anything you read about its cars through the usual channels, because the only way you get access is playing by its rules.



    Click here to enlarge




    Like anyone with half a brain, I've been willing to cut Ferrari some slack because it is, well, Ferrari - the most famous fast car brand of all and the maker of cars that everyone wants to know about. Bang out a video of yourself drifting a new Jag XKR on YouTube and 17 people watch it; do the same in a 430 Scuderia and the audience is 500,000 strong. As a journalist, those numbers make you willing to accommodate truck-loads of bull$#@!, but I've had enough now. I couldn't care if I never drive a new Ferrari again, if it means I never have to deal with the insane communication machine and continue lying about the lengths to which Ferrari will bend any rule to get what it wants. Which is just as well, because I don't think I'm going to be invited back to Maranello any time soon. Shame, the food's bloody marvelous.


    How bad has it been? I honestly don't know where to start. Perhaps the 360 Modena press car that was two seconds faster to 100mph than the customer car we also tested. You allow some leeway for "factory fresh" machines, but this thing was ludicrously quick and sounded more like Schumacher's weekend wheels than a street car. Ferrari will never admit that its press cars are tuned, but has the gall to turn up at any of the big European magazines' end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises. Because that's what happens when you buy a 458: they deliver two for just those eventualities. The whole thing stinks. In any other industry it wouldn't be allowed to happen. It's dishonest, but all the mags take it between the cheeks because they're too scared of not being invited to drive the next new Ferrari.


    Click here to enlarge

    Remember the awesome 430 Scuderia? What a car that was, and still is. One English magazine went along with all the cheating-bull$#@! because the cars did seem to be representative of what a customer might get to drive, but then during the dyno session, the "standard" tires stuck themselves to the rollers.




    And this is the nub: how $#@!ing paranoid do you have to be to put even stickier rubber on a Scuderia? It's like John Holmes having an extra two inches grafted onto his dick. I mean it's not as if, according to your own communication, you're not a clear market leader and maker of the best sports cars in the world now, is it?


    What Ferrari plainly cannot see is that its strategy to win every test at any cost is completely counter-productive. First, it completely undermines the amazing work of its own engineers. What does it say about a 458 if the only way its maker is willing to loan it to a magazine is if a laptop can be plugged in after every journey and a dedicated team needs to spend several days at the chosen test track to set-up the car? It says they're completely nuts - behavior that looks even worse when rival brands just hand over their car with nothing more than a polite suggestion that you should avoid crashing it too heavily, and then return a week later.


    Point two: the internet is good for three things: free porn, Jalopnik and spreading information. Fifteen years ago, if your 355 wasn't as fast as the maker claimed you could give the supplying dealer a headache, whine at the local owners club and not much besides. Nowadays you spray your message around the globe and every bugger knows about it in minutes. So, when we used an owner's 430 Scud because Ferrari wouldn't lend us the test car, it was obliterated in a straight line by a GT2 and a Lambo LP 560-4, despite all the "official" road test figures suggesting it was faster than Halley's Comet. The forums went nuts and some Scud owners rightly felt they hadn't been delivered the car they'd read about in all the buff books. Talk about karma slapping you in the face.


    It's the level of control that's so profoundly irritating and I think damaging to the brand. Once you know that it takes a full support crew and two 458s to supply those amazing stats, it then takes the shine off the car. The simple message from Ferrari is that unless you play exactly by the laws they lay down, you're off the list.

    Click here to enlarge

    What are those laws? Apart from the laughable track test stuff, as a journalist you are expressly forbidden from driving any current Ferrari road car without permission from the factory. So if I want to drive my mate's 458 tomorrow, I have to ask the factory. Will it allow me to drive the car? No: because it is of "unknown provenance," i.e. not tuned. I'm almost tempted to buy a 458, just for the joy of phoning Maranello every morning and asking if its OK if I take my kid to school.


    Where I've personally run into trouble is by using owners' cars for comparison tests. Ferrari absolutely hates this; even if you say unremittingly nice things about its cars, it goes ape $#@!. But you want to see a 458 against a GT3 RS so I'm going to deliver that story and that video. Likewise the 599 GTO and the GT2 RS. Ferrari honestly believes it can control every aspect of the media it has actively intervened several times when I've asked to borrow owners' cars.


    The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we're perilously close to having the words and verdicts vetted by the Ferrari press office before they're released, which of course has always been the way in some markets.



    Click here to enlarge



    Should I give a $#@! about this stuff? Probably not. It's not like it's a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn't need all this $#@!e. I'll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). "Its cars are so good it doesn't need this $#@!e."


    None of this will make any difference to Ferrari. I'm just an irrelevant Limey who doesn't really matter. But I've had enough of concealing what goes on, to the point that I no longer want to be a Ferrari owner, a de-facto member of its bull$#@!-control-edifice. I sold my 575 before Christmas. As pathetic protests go, you have to agree it's high quality.

    Jesus, this is now sounding like a properly depressing rant. I'll leave it there. Just remember all this stuff then next time you read a magazine group test with a prancing stallion in it.






    By Chris Harris via Jalopnik
    Last edited by 1cleanAMG; 02-16-2011 at 05:26 PM.
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  2. #2
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    Great read. I really like Chris Harris's reviews. He seems to be a true car enthusiast.
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    I have always wondered why Ferrari numbers are so much better in magazines than in real life.

    However, I understand Ferrari. They are Ferrari, they aren't everyone else. You play by their rules or you don't play. Like they are really all that different from other major companies.

    Also, what is wrong with wanting your car to put up the best numbers possible? I would do the same.

    Additionally, I think it is amusing they try to control what cars a journalist drives. I prefer third party comparisons with actual owners cars. I have a feeling if I tested the cars though I would make it pretty quickly to Ferrari's $#@! list.

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    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    Also, what is wrong with wanting your car to put up the best numbers possible? I would do the same.
    .
    nothing, but adjusting the cars suspension per track is unfair to the other cars being compared. And is not real world results, not what people buying the car are going to receive. Thats whats tough about making super cars that are streetable. How much camber, toe in, etc....from the factory are you going to send it out with? You cant being doing that, and you cant be tuning the cars to make more power than the ones you sell! Pretty much false advertisement.
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    Click here to enlarge Originally Posted by DD GT3 RD Click here to enlarge
    nothing, but adjusting the cars suspension per track is unfair to the other cars being compared.
    If it has adjustable suspension that is fair game.

    Click here to enlarge Originally Posted by DD GT3 RD Click here to enlarge
    Pretty much false advertisement.
    I simply don't trust major car magazines much any longer. I like real results from individuals who own the cars.

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    Click here to enlarge Originally Posted by DD GT3 RD Click here to enlarge
    nothing, but adjusting the cars suspension per track is unfair to the other cars being compared.
    If it has adjustable suspension that is fair game.

    Click here to enlarge Originally Posted by DD GT3 RD Click here to enlarge
    Pretty much false advertisement.
    I simply don't trust major car magazines much any longer. I like real results from individuals who own the cars.

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    Click here to enlarge Originally Posted by DD GT3 RD Click here to enlarge
    Great read. I really like Chris Harris's reviews. He seems to be a true car enthusiast.
    I'm with you on that , another good thing about him is he doesn't prefer Rover over a Ferrari just because it's british unlike JC

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    Click here to enlarge Originally Posted by Sorena Click here to enlarge
    I'm with you on that , another good thing about him is he doesn't prefer Rover over a Ferrari just because it's british unlike JC
    Glad you mentioned that, Clarkson's boner for British cars makes me want to vomit, especially when the British no longer even own them.

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    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    Glad you mentioned that, Clarkson's boner for British cars makes me want to vomit, especially when the British no longer even own them.
    ^LOL
    Why o why do people ever take any opinion about British cars serious if stated by Jeremy Clackson.
    He is an patriotic entertainer and unless it is very undeniable he will prefer a British car above any other brand. Even if the engines, bodywork, or both, are German (RR).
    That said he 'll be the first to burn off Rover, Morris, or any other really really rubbish British brand.
    But above all Top Gear is a show for entertainment.
    For more serious testing read the Top Gear Magazine.
    There are two theories to arguing with women. Neither one works

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    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    Glad you mentioned that, Clarkson's boner for British cars makes me want to vomit, especially when the British no longer even own them.
    Most British cars have their headquarters in England. They are still made in England and the whole design team and engineers are from England. i.e. Jaguar, Lotus, Aston Martin, Land Rover and Noble some parts are made elsewhere but thats most of the cars today.
    Click here to enlarge

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    this article is awesome
    Kees on M5 Board is my bitch....

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    Good read, not that I'll be picking up a Ferrari any time soon Click here to enlarge I'd personally rather have a Lambo.

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    2 out of 2 members liked this post. Yes Reputation No
    She nice...

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    Kees on M5 Board is my bitch....

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    ^ Most beautiful car in the world, stunning.

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    There is just something about the 458 that no other car has.


    Sex.
    Some people live long, meaningful lives.

    Other people eat shit and die.

    I'm not racist, I hate everybody equally; especially fat people.


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    Yes Reputation No
    Click here to enlarge Originally Posted by DBFIU Click here to enlarge
    There is just something about the 458 that no other car has.


    Sex.
    Totally agree!!!


    Good read.

  17. #17
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    Click here to enlarge Originally Posted by DBFIU Click here to enlarge
    There is just something about the 458 that no other car has.


    Sex.
    I don't know about that, I personally think the Aventador is on par except it's the girl with abs.

    Great article and very good read. I didn't realize there was so much "press" surrounding numbers. The Italia IS one of the most beautiful cars in the world, though. I have to agree.

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    Click here to enlarge Originally Posted by DBFIU Click here to enlarge
    There is just something about the 458 that no other car has.


    Sex.
    Agree 100%.

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    READ THIS...about Ferrari

    Original link
    How Ferrari spins

    Chris Harris — I told the blokes here at Jalopnik I was pissed at Ferrari and wanted to tell a few people. They said I could do it here. Stay with me, this might take a while.

    I think it started in 2007 when I heard that Ferrari wanted to know which test track we were going to use for Autocar's 599 GTB road test, but in reality the rot had set in many years earlier. Why would it want to know that? "Because," said the man from the Autocar office, "The factory now has to send a test team to the circuit we chose so that they can optimize the car to get the best performance from it." They duly went to the track, tested for a day, crashed the car, went back to the factory to mend the car, returned, tested and then invited us to drive this "standard" 599. They must have been having a laugh.

    Sad to say it, but the ecstasy of driving a new Ferrari is now almost always eradicated by the pain of dealing with the organization. Why am I bothering to tell you this? Because I'm pissed with the whole thing now. It's gotten out of control; to the point that it will soon be pointless believing anything you read about its cars through the usual channels, because the only way you get access is playing by its rules.

    Like anyone with half a brain, I've been willing to cut Ferrari some slack because it is, well, Ferrari –- the most famous fast car brand of all and the maker of cars that everyone wants to know about. Bang out a video of yourself drifting a new Jag XKR on YouTube and 17 people watch it; do the same in a 430 Scuderia and the audience is 500,000 strong. As a journalist, those numbers make you willing to accommodate truck-loads of bull$#@!, but I've had enough now. I couldn't care if I never drive a new Ferrari again, if it means I never have to deal with the insane communication machine and continue lying about the lengths to which Ferrari will bend any rule to get what it wants. Which is just as well, because I don't think I'm going to be invited back to Maranello any time soon. Shame, the food's bloody marvelous.

    How bad has it been? I honestly don't know where to start. Perhaps the 360 Modena press car that was two seconds faster to 100mph than the customer car we also tested. You allow some leeway for "factory fresh" machines, but this thing was ludicrously quick and sounded more like Schumacher's weekend wheels than a street car. Ferrari will never admit that its press cars are tuned, but has the gall to turn up at any of the big European magazines' end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises. Because that's what happens when you buy a 458: they deliver two for just those eventualities. The whole thing stinks. In any other industry it wouldn't be allowed to happen. It's dishonest, but all the mags take it between the cheeks because they're too scared of not being invited to drive the next new Ferrari.

    Remember the awesome 430 Scuderia? What a car that was, and still is. One English magazine went along with all the cheating-bull$#@! because the cars did seem to be representative of what a customer might get to drive, but then during the dyno session, the "standard" tires stuck themselves to the rollers.

    And this is the nub: how $#@!ing paranoid do you have to be to put even stickier rubber on a Scuderia? It's like John Holmes having an extra two inches grafted onto his dick. I mean it's not as if, according to your own communication, you're not a clear market leader and maker of the best sports cars in the world now, is it?

    What Ferrari plainly cannot see is that its strategy to win every test at any cost is completely counter-productive. First, it completely undermines the amazing work of its own engineers. What does it say about a 458 if the only way its maker is willing to loan it to a magazine is if a laptop can be plugged in after every journey and a dedicated team needs to spend several days at the chosen test track to set-up the car? It says they're completely nuts –- behavior that looks even worse when rival brands just hand over their car with nothing more than a polite suggestion that you should avoid crashing it too heavily, and then return a week later.

    Point two: the internet is good for three things: free porn, Jalopnik and spreading information. Fifteen years ago, if your 355 wasn't as fast as the maker claimed you could give the supplying dealer a headache, whine at the local owners club and not much besides. Nowadays you spray your message around the globe and every bugger knows about it in minutes. So, when we used an owner's 430 Scud because Ferrari wouldn't lend us the test car, it was obliterated in a straight line by a GT2 and a Lambo LP 560-4, despite all the "official" road test figures suggesting it was faster than Halley's Comet. The forums went nuts and some Scud owners rightly felt they hadn't been delivered the car they'd read about in all the buff books. Talk about karma slapping you in the face.

    It's the level of control that's so profoundly irritating and I think damaging to the brand. Once you know that it takes a full support crew and two 458s to supply those amazing stats, it then takes the shine off the car. The simple message from Ferrari is that unless you play exactly by the laws they lay down, you're off the list.

    What are those laws? Apart from the laughable track test stuff, as a journalist you are expressly forbidden from driving any current Ferrari road car without permission from the factory. So if I want to drive my mate's 458 tomorrow, I have to ask the factory. Will it allow me to drive the car? No: because it is of "unknown provenance," i.e. not tuned. I'm almost tempted to buy a 458, just for the joy of phoning Maranello every morning and asking if its OK if I take my kid to school.

    Where I've personally run into trouble is by using owners' cars for comparison tests. Ferrari absolutely hates this; even if you say unremittingly nice things about its cars, it goes ape $#@!. But you want to see a 458 against a GT3 RS so I'm going to deliver that story and that video. Likewise the 599 GTO and the GT2 RS. Ferrari honestly believes it can control every aspect of the media — it has actively intervened several times when I've asked to borrow owners' cars.

    The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we're perilously close to having the words and verdicts vetted by the Ferrari press office before they're released, which of course has always been the way in some markets.




    Should I give a $#@! about this stuff? Probably not. It's not like it's a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn't need all this $#@!e. I'll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). "Its cars are so good it doesn't need this $#@!e."

    None of this will make any difference to Ferrari. I'm just an irrelevant Limey who doesn't really matter. But I've had enough of concealing what goes on, to the point that I no longer want to be a Ferrari owner, a de-facto member of its bull$#@!-control-edifice. I sold my 575 before Christmas. As pathetic protests go, you have to agree it's high quality.

    Jesus, this is now sounding like a properly depressing rant. I'll leave it there. Just remember all this stuff then next time you read a magazine group test with a prancing stallion in it.

    Chris Harris is a UK-based freelance car writer who once bought a 1995 512 TR but sold it when his mates called him Tubbs and put Jan Hammer on his iPod.

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    Pretty sure this was posted awhile back. Great post nonetheless. Crazy that Ferrari goes to such lengths to ensure their cars look like the best of the best. I wonder if lambo does this type of $#@!. It's a little sickening to be honest.

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    Sorry if it was a re-post. I guess I'm late.

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    Click here to enlarge Originally Posted by leo985i Click here to enlarge
    Pretty sure this was posted awhile back. Great post nonetheless. Crazy that Ferrari goes to such lengths to ensure their cars look like the best of the best. I wonder if lambo does this type of $#@!. It's a little sickening to be honest.
    Plus 1
    Click here to enlargeClick here to enlarge

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    Click here to enlarge Originally Posted by UsualSuspect Click here to enlarge
    Sorry if it was a re-post. I guess I'm late.
    No big deal, threads merged.

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    1 out of 1 members liked this post. Yes Reputation No
    I don't really car what the journalists had to say....I still love my 599 and it is the hands down best car I have driven.

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    Click here to enlarge Originally Posted by ecampbell Click here to enlarge
    I don't really car what the journalists had to say....I still love my 599 and it is the hands down best car I have driven.
    599... the best GT in the world IMO.

    Damn it Earl, what else is in that stable?

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