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Tobias Moers eplacing Ola Källenius as head of AMG on 10/1/13
September 6, 2013 at 5:16 pm by Jens Meiners
Positions are shifting within Mercedes-Benz AMG. Ola Källenius is being promoted from his role as the CEO of AMG effective October 1st, and his replacement will be Tobias Moers. Moers, a 47-year-old native of Freiburg, Germany, joined AMG 19 years ago—long before the former tuner became part of what then was known as Daimler-Benz. In 1999, Moers assumed responsibility for AMG’s large vehicles, and three years later, he took over the entirety of AMG’s vehicle-development program. The CEO-in-waiting has served on the board of Mercedes-Benz AMG since 2011.
Källenius leaves his post as the head of Mercedes’ performance arm, which he’s held since 2010, to take over for Joachim Schmidt, a Daimler veteran. Källenius will be charged with overseeing sales and marketing for Mercedes-Benz cars on a global scale.
Throughout the next few years, Moers—a true car guy with a keen interest in automotive technology, history, design and racing—has his work cut out for him. AMG soon will launch an SLS-based 911-fighter referred to internally as C190, as well as a customer-racing program centered around the CLA45 AMG—not to mention the usual hotting up of Benz’s traditional offerings and the AMG-engineered performance and styling packages. We have no doubt Moers will serve as a great leader for Mercedes-Benz AMG, a unit that operates in a far more autonomous fashion than BMW’s M GmbH or Audi’s Quattro GmbH—a true skunkworks operation.