Close

Results 1 to 3 of 3
  1. #1
    Join Date
    Feb 2010
    Posts
    1,888
    Rep Points
    1,422.5
    Mentioned
    1 Post(s)
    Rep Power
    15


    Reputation: Yes | No

    BMW using funny math?

    Mercedes says it's tops in luxury sales for 2012, not BMW


    Click here to enlarge



    It turns out that Mercedes-Benz North America has legitimate claim to being the top selling luxury nameplate in the US in 2012.

    While sources such as Autodata had put BMW in the top spot, registration data from R.L. Polk shows that Mercedes customers registering new vehicles topped the Bavarian automaker in the most recent calendar year. Polk says Benz posted 274,123 registrations, compared with BMW's 268,498.

    In terms of sales posted, BMW had bested Benz 281,460 to 274,134. But sales are recorded somewhat inconsistently from automaker to automaker. Some book the sales as soon as they are shipped from factory to dealer. There is perennial gamesmanship between the two German rivals, and the sales numbers suggest that BMW pushed out some extra sheetmetal to dealers in the last four weeks of the year.

    Polk officials have not released their numbers to the public, but Autoblog obtained them from Mercedes-Benz.

    Speaking at the monthly meeting of the International Motor Press Association in New York City, Mercedes-Benz North America chief Steve Cannon said, "Cars sold to people in the calendar year who then register their vehicles seems to be a more accurate measure of real sales than just the raw sales numbers."

    Cannon claims that BMW used "various methods" to beef up its sales in December, as Mercedes had been watching month-to-month registrations all year, and had been leading BMW for 11 months. Cannon said, "When you look at the difference between our sales and registrations, there is a discrepancy of 11. When you look at BMW's, there is a discrepancy of 13,000."

    A BMW spokesman said the company stands by its sales figures.


    http://www.autoblog.com/2013/02/19/m...-2012-not-bmw/


  2. #2
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    117,059
    Rep Points
    31,286.8
    Mentioned
    2053 Post(s)
    Rep Power
    313


    Reputation: Yes | No
    I trust Mercedes, they had a big lead and BMW suddenly somehow had a huge comeback.

    Just shows how far BMW is willing to go for sales figures. It's kind of pathetic.

  3. #3
    Join Date
    Nov 2010
    Location
    USA
    Posts
    1,924
    Rep Points
    1,825.9
    Mentioned
    11 Post(s)
    Rep Power
    19


    Reputation: Yes | No
    BMW is pathetic nowadays. Not suprised they would manipulate numbers in such a way, just to look like they are still on top. They have fallen off the wagon so much, it will be hard for them to come back. There will certainly be no come back with the new F series, maybe the model after. But why which time, Audi and Merc are going to be far ahead.
    John 3:16


Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
  •