Thread: Article: Mercedes Formula 1 team name changed to reference AMG, now known as MERCEDES AMG PETRONAS Formula One Team
12-07-2011, 06:52 AM #1
New Mercedes F1 Team name: MERCEDES AMG PETRONAS Formula One Team
IN 2012 the Mercedes F1 team will get the AMG name included in their team name
Ola Källenius, de AMG-Boss stated about this:
“The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of Formula One? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track. This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth.”
Let's hope the AMG brand name helps them picking up the pace.
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12-07-2011, 07:23 AM #2
12-07-2011, 06:25 PM #3
Mercedes Formula 1 team name changed to reference AMG, now known as MERCEDES AMG PETRONAS Formula One Team
Mercedes clearly has a desire to promote the AMG brand name as much as possible as that is fine by us. The name of the Mercedes Formula 1 team for 2012 will now include AMG in the title. There is more to this name change than just brand awareness however. The Mercedes Formula 1 powertrain facility in Brixworth, UK has worked closely with the AMG division for a number of years now so it is great to see AMG get the credit they deserve.
Norbert Haug (VP Mercedes-Benz Motorsport), "Our new team name fuses the proud traditions of AMG and the Mercedes-Benz Silver Arrows at the pinnacle of motorsport. These three letters are synonymous with high technology, sporting performance and excitement and this step is a further strong sign of the strategic commitment Mercedes-Benz has made to Formula One™. 16 of the 24 drivers on the grid at the season's final Grand Prix in Brazil have, or have had, a connection to Mercedes-Benz. In addition to the role of a works team, our commitment to Formula One comprises the customer engine programme and supply of the official Safety and Medical Cars."