11-25-2011, 10:45 PM #1
Mercedes-Benz set to officially end the Maybach brand in 2013 - Maybach is dead
We reported in October that the future of the Maybach brand was in doubt as talks with Aston Martin who was to provide future styling for the brand fell through. Autoweek now reports that Mercedes executives stated the brand would be killed off in 2013 as it failed to meet sales expectations. We can not say we are surprised as the Maybach was just really an expensive S-class. Mercedes would agree it seems as rather than offer another Maybach model based on the S-class a top of the line Pullman edition S-class will be sold instead.
The Mercedes executive who shared the news stated, “We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations. Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-class, which will be offered in three wheelbase variations and six different body styles, including a top-of-the-range S600 Pullman.”