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    • The new BMW sub-brand - i - Enthusiast, ask yourself, "Should I even care?"

      Here is the new BMW " i " sub-brand. BMW continues to bring the brand downscale with their new all electric front wheel drive cars. The first car is the i3 which is also known as the "megacity" vehicle. This car is a lightweight all electric. The second vehicle in the lineup will be a plug in hybrid which BMW touts as a sporty hybrid. What does this mean for the enthusiasts? It means BMW is shifting focus which may be at our expense.

      The i3:



      The first car in the lineup is the i3 megacity vehicle as stated. Most of the description by BMW is a lot of self-serving promotional material filled with things like "LifeDrive" structure, new functionalities, assistance systems, relaxing atmosphere, and electromobility. We can summarize the entire piece simply as this: A cheap front wheel drive electric car designed for city use. That is what this is.




      The engine is a 100 kw electric motor which is about 135 horsepower. Certainly not bad and more than enough power for a lightweight car designed around city use. It will spin to 12,000 rpm which certainly is not difficult to do with an electric motor. The accelerator also allows engine braking which stores energy from deceleration. BMW claims the size of the motor is "two drinks crates" (no, seriously, that is what they wrote) which depending on the size of the drinks is likely a small crate.

      Will this vehicle be remotely exciting? No, but it allows BMW to pat themselves on the back and appease the greenies who seem to be running things somehow. There is hope with the i8 though.


      The i8:




      This is the vehicle that gives us some hope as this is supposed to be the Vision Efficient dynamics concept we have all seen. Development is nowhere near as far along as the i3 from what we see on the site but we are optimistic BMW can do something interesting with this. We also hope it is going to be a proper RWD. This car is a plug in hybrid which means it will generate more than the 135 horsepower of the i3. How much more? It depends on what engine they use. If they stick a small turbo motor in there something exciting and eco-friendly might be brewing. It is also planned to be a 4-seater but at the rumors of over $150k this isn't really realistic for most people.

      Ultimately, this i brand does not mean much to us. These are going to be entry level electric cars for the most part simply designed for people to commute. There is no "Ultimate Driving Machine" about them which has been an aspect missing from BMW for a while now anyway. We wouldn't even be surprised for BMW to stick an M badge on the back of these. They could call it the iM, short for, Instant Money.


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      This article was originally published in forum thread: The new BMW sub-brand - i - Enthusiast, ask yourself, "Should I even care?" started by Sticky View original post
      Comments 20 Comments
      1. DBFIU's Avatar
        DBFIU -
        Can't wait to get one of these and plug my iPhone into it.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        Can't wait to get one of these and plug my iPhone into it.
        If you mount your ipad in the car as well you will have an i3 with an iphone and ipad , also known as an ay yay yay.

        I don't know why I found this funny.
      1. Itsbrokeagain's Avatar
        Itsbrokeagain -
        Should I care?





        No.
      1. DBFIU's Avatar
        DBFIU -
        I would love to drive this thing down to guatemala to discover new people and interact with new cultures. I am sure being as they love nature and ecology they would appreciate the electric BMW, don't you think?
      1. Yukohama's Avatar
        Yukohama -
        the i8 is intriguing, but it better have some damn fine performance numbers...
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Yukohama Click here to enlarge
        the i8 is intriguing, but it better have some damn fine performance numbers...
        It has a LifeDrive structure, how can it not be awesome? I think that means the car is alive when you drive it. BMW has created life.... amazing.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        I am not feeling any of this.
      1. DBFIU's Avatar
        DBFIU -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        I am not feeling any of this.
        Who is?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        Who is?
        Click here to enlarge
      1. DBFIU's Avatar
        DBFIU -
        OH HAI
      1. DLV-Engineering's Avatar
        DLV-Engineering -
        OMG, I'm going to prob have to be fixing this stuff Click here to enlarge
      1. DBFIU's Avatar
        DBFIU -
        Click here to enlarge Originally Posted by DLV-Engineering Click here to enlarge
        OMG, I'm going to prob have to be fixing this stuff Click here to enlarge
        If you get one of the powerplants as a salvage PLEASE give it to me, I want to drop it in an E30 RWD for E30 electric win!!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DLV-Engineering Click here to enlarge
        OMG, I'm going to prob have to be fixing this stuff Click here to enlarge
        Should be pretty simple:

        Click here to enlarge
      1. DavidV's Avatar
        DavidV -
        New pics of the i8.
        Last news is that it's going to be a hybrid car.
        It will have a gasoline engine, and 2 electromotors. Combined it will produce 356 hp, and will do 0-62 in 4.8 seconds
        It will be capable of a topspeed of 250km/h.
        Attachment 5217
        Attachment 5216
        Attachment 5215
        Attachment 5214
        Attachment 5213
      1. DavidV's Avatar
      1. DBFIU's Avatar
        DBFIU -
        i8 Cool body but stupid idea.


        OMFG WITH OUR POWARS COMBINED, WEEE ARE CAPTTAAIN PLANAT!!

        Ok, two electric motors, one gas engine and what else? $#@!ing use one powerplant, stop the hybrid retardation plz.
      1. FDfranklin's Avatar
        FDfranklin -
        Im on an i3 right now!!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FDfranklin Click here to enlarge
        Im on an i3 right now!!
        You mean the intel processor?
      1. DBFIU's Avatar
        DBFIU -
        Put the letter 'i' before any consumer product and it's automatically environmentally friendly, appealing to liberal youth and perfectly acceptable by justin bieber.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        Put the letter 'i' before any consumer product and it's automatically environmentally friendly, appealing to liberal youth and perfectly acceptable by justin bieber.
        hahahaha