Published on 11-10-2011 12:21 AM
Audi does some pretty funny and overall interesting commercials. Audi USA pulled off a great one here for the new A6 where they flip the typical script. Normally it is the kids trying to take the parents car for a joyride. This time around, it is the parents taking their son's new Audi A6 for a spin without his permission. Check out the video of the commercial below, nicely done Audi.
...Published on 11-06-2011 11:41 PM
Fifth Gear videos are a lot of fun to watch and this one is no exception. Tiff really likes the C63 and states it is much, much more fun to drive. You can tell as he drifts it just about everywhere he goes on the track saying it provides more driver satisfaction. The C63 hits a higher top speed on the track by 4 MPH but is beat around the track by 1.7 seconds by the Audi RS5. The track is damp and this is mentioned in the video which is a real disadvantage to the high powered and RWD C63. British reviews become pretty much pointless when they compare an all wheel drive car to a RWD car on a wet track. In the dry, we would expect this to be much closer with the edge likely going to the C63.
...Published on 11-04-2011 02:26 AM
Well, SEMA 2011 is over with for us. We have tons of photos and will be splitting our BMW, Audi, Porsche, and Mercedes coverage up along with some bonus coverage. The show overall was great and seemed busier than last year. The photo equipment from last year is much improved but some photos are dark due to mistakes choosing the correct settings on the camera and flash. We promise to improve, enjoy the photos and commentary.
...Published on 11-01-2011 02:14 AM
Everyone keeps talking about the great Chinese economy. Well, it has not been so great for Audi in the past couple of years as 25% of their market share has eroded. Why? BMW and Mercedes are expanding and taking what was once Audi's momentum with them. Mercedes is up from 16% in 2009 to 22% in 2011. BMW is up to 25% from 21% in a similar window. The managing director of China Market Research Group can explain this a bit better, “Audi is seen as being a bit old-fashioned because of its association as being a government car. Wealthy consumers today want something sexier, more indulgent, which is why BMW and Mercedes have done well. Ten years ago, everyone wanted to be in government as that was seen as the ticket to wealth. Today, the new wealthy consumer doesn’t want to be associated with officialdom.”
...Published on 10-29-2011 10:27 PM
Audi has not announced an RS4 sedan for the B8 generation A4. That does not stop any of us from speculating however and theophiluschin decided to render what such a video would look like. This rendering comes surprisingly quickly on the heels of the facelifted B8 A4 pictures hitting the web. The rendering basically takes RS5 styling cues and applies them to the A4 which really is not all that different from what Audi did with the facelifted A4 anyway having used styling cues from the facelifted A5. Will we see an RS4 sedan this generation? Seems unlikely at this pint.
...Published on 10-28-2011 04:40 PM
Audi is making rapid styling changes, seemingly almost too fast. The B8 A4 still seems fresh to us and did not really need a facelift in our opinion. Well, Audi decided to freshen it up for whatever reason and the styling mimics what they did on the facelifted RS5. The headlights are basically the same and unfortunately that makes the models blend together. The new headlights work much better on the A5 than on the A4. The facelifted A4 will be on sale June of next year in the USA as a 2013 model with a wagon available as well.
...Published on 10-26-2011 02:11 AM
If you read other sites (it's ok, we don't blame you, we do too) the major Audi news going around is that Audi is developing a new lighter and more powerful TT-RS. Well, we brought you news of this car back in March of this year. You may have realized the TT-RS for the USA had a slight horsepower bump versus its European counterpart. The leak from earlier in the year shows that the European version will be bumped up to the horsepower levels of the USA version from its current 335 BHP level.
...Published on 10-25-2011 12:13 AM
We would like to thank our premier vendor IND for these great photos from their http://ind-style.com blog. This is a full titanium exhaust system for the V10 Audi R8. Titanium is strong as well as lightweight which is why this exhaust system shaves 35 pounds from a key area of the car. The exhaust is valved which means you can start your R8 without waking up the entire city. An in cabin wireless valve system is optional which means one can go from subdued to racecar loud at the touch of a button. Awesome? You bet, and it also gives you 14 horsepower. Contact @IND-Distribution if interested.
...Published on 10-23-2011 07:52 PM
We prefer Fifth Gear videos to all other British automotive reviews. They use real drivers, with real racing experience, who evaluate the cars as enthusiasts would expect instead of trying to entertain you with crazy stunts. It is very cool to see Tiff Needell and British rally driver Mark Higgins throwing these two cars around a road course. What is interesting is that they both come to the same conclusion, the BMW 1M is the better driver's car. The BMW 1M continues to crush the RS3 around the track as the laptimes show, no surprise.
...Published on 10-19-2011 12:11 AM
The German website http://automobilwoche.de is reporting that head of development on the new R8 claims maximum weight savings and maximum rigidity are the goal with the R8 update in 2014. Audi will be using carbon fiber and aluminum in the chassis to drop weight of about 220 pounds (or around 100 kilograms) which is quite a bit shaved off. Torsional rigidity is stated to increase by 30% to 40,000 Nm (29,498 lb-ft) which is actually more than the figures for the 458 Italia and Aventador. Nice to see Audi pursuing lightweight technologies with their cars having traditionally been the heaviest out of the German makes. BMW, what is going on when Audi's are getting lighter and you are getting heavier?
...Published on 10-17-2011 05:16 PM
It looks like Audi will be producing an RS1. Excited? Don't be, since the USA will be excluded not that this is up their on our list of RS models we would like. Regardless, the car is expected to have around 220 horsepower from a 2.0T motor mated to all wheel drive with a 6 speed gearbox. This sure would be a fun little car to drive around, try giving the US market a chance for small cars Audi.
...Published on 10-16-2011 09:50 PM
We already had a general idea of the next generation A3 thanks to the sedan concept from Geneva. AutoExpress brings us renderings of the hatchback which, no surprise, looks just like the sedan. There will be four body styles of the new A3; a five door hatch, 3 door hatch, sedan, and one that has not been announced (cab perhaps?). Audi is also going to offer an all electric A3 along with a hybrid version. That is great and all but we we are looking forward to is the RS3 sedan. Bring it Audi, bring it on.
...Published on 10-13-2011 11:17 PM
As you know, Audi updated the RS5 for 2013. These changes include styling differences such as the front and rear lights. The engine also received a bump up to 450 horsepower which is mated to a dual clutch transmission. These changes will all carry over to a convertible version of the car which you can see was spotted testing below with basically no camouflage except an S5 badge instead of RS5.
...Published on 10-13-2011 12:51 AM
We have reported several times that Audi was contemplating releasing a higher performance version of the Q5. These rumors died down a bit after the initial testing as Audi seemed to be contemplating the idea. Well, the car was caught out testing again with some revisions so it appears the Q5 S is the real deal. Expect to see a version of the B8 S4's 3.0 TFSI supercharged V6 under the hood. Whether the motor will be mated to a DSG or automatic is anyone's guess but for an SUV an automatic makes more sense especially if one is to actually use it to tow. We think this model is a great move on Audi's part.
...Published on 10-11-2011 09:41 AM
This advertisement is just kind of weird, no other way to put it. The A6 Avant is not available for sale in the USA and maybe that is a good thing if this is how Audi plans to advertise it. The commercial shows off a hummingbird flying around to opera music while sipping on fuel and apparently tripping out. Hey, we didn't make it up, Audi did. The ad concludes with Audi stating they are focusing on lightweight technology and hummingbirds are pretty light so that is the connection apparently. Europeans will probably dig it.