Speaking to Autocar an AMG source stated, “We have identified growing demand for our more overtly sporting models, both in petrol and diesel guises. We intend to extend our range with a new line of models developed in partnership with AMG."
The first model you will see that falls under the AMG Sport range will be the upcoming W205 C450 AMG Sport. This model will bridge the gap between the C63 and C400.
Will we see dilution of the AMG badge? Probably not to the same degree as the M badge as AMG historically gave more models in the lineup the AMG treatment than M did earlier on. Is this a bit of a cash grab? Certainly, but Mercedes wants to counter BMW M Sport and this is the best way to do it.