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    • M Marketing - BMW does a flash drift mob in Cape Town, South Africa

      BMW knows how to market their product well. They have very clever advertisements out there such as the race track on top of the aircraft carrier or when they had the E82 1M drifting on top of a skyscraper. This video is a bit different as BMW is playing to a live crowd in South Africa. They have the police shut down the roads and then a group of F22 M235i's shows up and starts drifting around the strategically chosen circular street.

      It is very well done using the element of surprise from a flash mob to gain the attention of a crowd and having the cars be the main attraction. Smooth, clever, and well executed.



      This article was originally published in forum thread: Driftmob in Cape Town featuring the new 2014 BMW M235i started by DavidV View original post
      Comments 6 Comments
      1. SpeedLimit?'s Avatar
        SpeedLimit? -
        BMW managed to make automatics look cool...
      1. FRD135i's Avatar
        FRD135i -
        Not going to lie, gave me a grin
      1. bobS's Avatar
        bobS -
        Pretty cool... Makes me excited for the m2Click here to enlarge
      1. UsualSuspect's Avatar
        UsualSuspect -
        That was a SICK video!
      1. wbm's Avatar
        wbm -
        E30 M3 & E39 M5 still the best M cars ever made... haha
      1. DavidV's Avatar
        DavidV -
        Here is a "behind the scenes" by Drive