This in-house battle is increasing as Porsche and Audi both are dumping money into competing platforms. Rather than cooperating each wants to push their own platform. Porsche wants Audi to use its platform for the next generation Panamera for example. Audi wants Porsche to use its platform developed for the next generation Q7 to underpin the Cayenne but Porsche is saying the platform has to many deficiencies including limitations with engine choices. Volkswagen wants everyone in the VW Group to use Audi's design to save costs.
Lamborghini apparently is not too happy with Porsche as VW apparently is having Porsche design all the future sports cars in the VW Group. Lamborghini does not like what Porsche has planned for the Huracan successor. Audi who uses the Lamborghini platform for the R8 is also not happy with Porsche's approach so Lamborghini and Audi appear aligned against Porsche. Bentley on the other hand is happy with Porsche and their MSB luxury platform they intend to make use of.
Lamborghini wants its own chassis and one designed to accept V10 engines. Porsche is building a chassis around their flat-6 motors which obviously benefits them. Audi uses the Lamborghini V10 so they are with Lamborghini on this one. See the mess?
This is what a senior Volkswagen source stated on the matter, "If we donít call the shots here at HQ, Audi and Porsche will never get their acts together. What these guys fail to understand is that they have to cooperate, not fight each other. We need to prevent individual sports car architectures and excessive proliferation, and to make Porscheís MSB mandatory for both brands. Standardize the stuff that is really expensive: drivetrains, electronics, alternative propulsion systems, batteries, materials, methods, and processes. Audi and Porsche must stop fighting over architectures and concentrate on diversification by content. Itís as simple as that. And as difficult.Ē
This is a bit of a mess but when so many brands are added into the mix and have overlap it is simply a matter of time before people butt heads. If VW wants to prevent this getting messy they need their executives to step in and dictate who will use what platform. That or they can let the brands compete against each other. Who really wants the same SUV rebadged seven times?
It is going to be interesting to see what happens and how this is resolved.