• Porsche's first half sales of 2014 are up 7.6% over the previous year with the Cayenne leading the charge

      2013 was the best sales year for Porsche in its history. It looks like 2014 is going to break that record as sales through the first half of the year are up 7.6%. You might think the new Macan is pushing the sales numbers but it is actually the Cayenne lifting Porsche yet again. The Macan just went on sale so it is expected that by the end of the year it should tremendously increase the Porsche bottom line for double digit gains once 2014 is in the books.

      What is interesting to note is that although the Cayenne is the best seller it's numbers are down and that is likely due to Macan cannibalization. What about the other models? The Panamera is up 26.7% on last year. The 911 is up 15.2% thanks to the Turbo. The Boxster and Cayman are up 14% respectively.

      Porsche is making a ton of money and this trend does not appear to be going away anytime soon. Expect the numbers to continue to rise as Porsche tries to squeeze in a model below the Panamera in the next few years.


      Porsche dealers sell 4,102 cars
      Atlanta. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Macan and Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced June 2014 sales of 4,102 vehicles, marking the best June in company history. During the first half of 2014, PCNA has delivered 22,919 vehicles in the U.S., for an increase of 7.6 percent over last year (21,309) – which was a record-setting year.

      “This first half of the year has been impressive on a number of fronts,” said Detlev von Platen, President and CEO, Porsche Cars North America, Inc. “Along with experiencing record-setting deliveries, we were recently recognized for the second time in a row as the top brand in the annual J.D. Power Initial Quality Study. While the Panamera came out on top of all cars surveyed, our 911 and Boxster models ranked highest in their segments. We plan to continue this momentum with a persistent cadence of new models arriving at our dealerships this year.”

      The latest arrival, the Macan S and Macan Turbo, Porsche’s first compact SUV, recorded over 2,000 sales during its first six weeks in the market.

      This article was originally published in forum thread: Porsche's first half sales of 2014 are up 7.6% over the previous year with the Cayenne leading the charge started by Sticky View original post
      Comments 2 Comments
      1. leveraged sellout's Avatar
        leveraged sellout -
        Please now can we have a new 928, a smaller (maybe prettier) sedan, and some info about the 960? They will be a force to be reckoned with (even more than they are now) in the next 5 years.
      1. Sticky's Avatar
        Sticky -
        I think the 928 will come with the next generation Panamera and the smaller sedan is on the way.