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    • Chrysler realignment - Dodge to become performance brand, SRT back under the Dodge umbrella, and Chrysler to produce mainstream cars

      It is getting confusing keeping up with all the changes at Chrysler. SRT went to its own division producing performance cars the first of which was the new Viper. Now, SRT will go back under the Dodge halo. Dodge will produce high performance cars including a new upcoming turbocharged all wheel drive SRT Dart. The Caravan is dead and Chrysler will produce the mainstream cars. Make sense?

      This is all fairly confusing but with Dodge set to release the Hellcat supercharged V8 the brand is aiming for high performance and that is fine with us. Chrysler can fill in the mainstream models if that is what they want to do.




      Chrysler Group Announces Leadership Changes


      May 6, 2014 , Auburn Hills, Mich. - In conjunction with the outlined plans for Fiat Chrysler Automobiles (FCA), Chrysler Group LLC today announced that the SRT family of vehicles will be consolidated under the Dodge brand. Tim Kuniskis will lead this effort as he continues his role as President and Chief Executive Officer (CEO) of the Dodge Brand and head of the Company’s Fleet Operations. Ralph Gilles continues as the Senior Vice President of Product Design and President and CEO of Motorsports. The move is effective immediately.

      “I want to thank Ralph for his dedication to the SRT brand,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”
      This article was originally published in forum thread: Chrysler realignment - Dodge to become performance brand, SRT back under the Dodge umbrella, and Chrysler to produce mainstream cars started by Sticky View original post