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    • 10 Reasons not to get caught up in the E82 1M Coupe Hype

      People have been getting a bit carried away with this 1M hype. BMW reveals part of a fender and everyone "ooohs" and "aaahs" as if the messiah of the motoring world was revealed. Recently, BMWblog posted an article, "Top 10 Reasons Why The 1M Will Rock Your World." We asked BMWblog on twitter what about presenting the other side for a balanced view and were rebuked with, "They can start their own top 10." So, that is exactly what we did.

      Top 10 Reasons to not get caught up in the 1M Coupe Hype:

      1. The 1M brings the M brand downscale. It essentially completes the dilution of the brand. There was a time where BMW was apprehensive of putting the M badge on just anything and did not want to be like AMG in this respect. M stood for something and was special, it was not a badge you would often see.

      2. Rumors are it is manual only. Why? What is with this inconsistency from BMW? They have been shoving paddle shifters down our throats since the dawn of SMG and now all of a sudden they want to show that the manual is "pure?" Well what message is this sending for the M5/M6 which will be DCT only just like the the E60 M5 was SMG only for the rest of the world? Is it truly manual only to keep it "pure" or to keep it from encroaching on M3 territory as well as keeping the cost down? So the next generation M5/M6 will not be pure? Huh?

      3. It is coming at the end of the E82 lifespan. Market reach will be very limited which potentially limits aftermarket engine development due to the small base as well as coming with BMW's new anti-tuning measures.

      4. Outdated before it hits. The next generation 1 series is already testing, this model was done with before this car even came out.

      5. Performance will be kept in check on purpose to not step on the toes of the M3. This car will not be as good as it can be out of the gate.

      6. You can exceed the performance today with a 135i with an aftermarket LSD, coil-overs, and a JB3 tune from BMS, exceeding the performance significantly for less money. Not to mention you can get a DCT.

      7. Marks the end of naturally aspirated motors for M cars, namely the inline-6's that BMW M made their name with. No matter what they do to the motor, it will never be as impressive or respond as well as an S54, stock or modified.

      8. This model represents BMW abandoning its principles for profit and volume. This is no longer the company that made every M model special and was the small guy taking on the big names. Now BMW can just take any base motor, up the boost, stiffen the suspension, change the bumper, and call it an M. This is the beginning of a giant whose goal is simply to destroy everything in its path. They sacrificed their soul for monetary gain and M ideals for marketing.

      9. Just will not be a true M, no matter how hard they try to convince us it is. The younger audience won't care, but the hardcore M fans will. A real M car has a naturally aspirated motor that screams with instant response begging to be revved. A real M has a motor not available in base models. A real M does not take shortcuts. We don't care how BMW tries to spin this, they know it is the truth and what was just stated is exactly what they used to once state.

      10. This car will be superb, but it marks the end of an era. It marks the end of an era where M's were rare and special. Cars that had motors that won endless awards due to their engineering prowess in squeezing out every last naturally aspirated horse. Cars that did not take shortcuts. BMW will now be able to get away with simply taking base motors and adding more boost, calling them M's. It will no doubt handle well, look good, and be fun to drive. To those of you who don't truly care about history or tradition, it will bring you joy. For us though, this car is bittersweet.

      Photo from Bimmerfile


      This article was originally published in forum thread: 10 Reasons not to get caught up in the E82 1M Coupe Hype started by Sticky View original post
      Comments 69 Comments
      1. black bnr32's Avatar
        black bnr32 -
        That time of the month for ya?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by klipseracer Click here to enlarge
        You all need to STFU. Your bickering over this car is worthless. If BMW sucks so much, quit f*cking buying them. Instead of making your own 10 reasons to $#@!, go make your own car company and make all the decisions. I'm not interested in the 1M but damn. I just wasted like 10 minutes reading bull$#@!.
        If you don't like what it says, don't read. Your post adds nothing of value and is worthless. Instead of taking the time to $#@!, add something constructive. I'm not interested in your opinion, but damn, I wasted like 10 seconds reading your bull$#@!.

        Some of us care about BMW and the cars they make. Simply sitting around and not saying anything is not what a forum is about. Not being critical of BMW won't get them to improve. I suppose everyone having HPFP problems should go make their own pump or car company, right? Sound logic you have there. Let me guess, you wish to deport everyone who doesn't agree with certain government policies?
      1. 1cleanAMG's Avatar
        1cleanAMG -
        the 1M is going to be more exclusive than the M3
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        the 1M is going to be more exclusive than the M3
        Not from a monetary standpoint.

        If a a Camry was lower production it wouldn't be more exclusive or prestigious.
      1. Itsbrokeagain's Avatar
        Itsbrokeagain -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Not from a monetary standpoint.

        If a a Camry was lower production it wouldn't be more exclusive or prestigious.
        I wanted a Camry Click here to enlarge
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Matt@Camber-Toe Click here to enlarge
        I wanted a Camry Click here to enlarge
        Excellent car.
      1. DBFIU's Avatar
        DBFIU -
        Everyone can consider the M brand officially destroyed. They made an utter mockery of it throwing M on everything with 4 wheels. What a joke of a marketing plan ran by snobby corporate drones that have to meet deadlines and growth requirements. Do they care about what M means? Nope.

        Do I care that the 1M will be turbo? No I do not care, I think it's great.

        I care that they've been dragging this 1M, M1, 135M 135 1M whatever the $#@! it is, on for like 2+ years only to reveal a quarter panel. I bet there is a room full of high management people that fuked up somewhere and now they have to fix it, I dont know what they fuked up on, but they did and thats why this is taking so long. I think the M was supposed to come out a long time ago and it didnt because something along the way went south and they are scrambling to fix it.

        For example, stuffing an N54 in there.
        Manual? LOL? Where is the DCT technology so bragged about?

        Body doesnt look that much different than the current 135.

        So there you have it, a hodgepodge 135 with a tune and some suspension work and an M badge. Will it be a good car? Sure why not, but a JB3 135 with swaybars will be better.
      1. fundahl's Avatar
        fundahl -
        ^ And camber plates.


        Seriously.


        I hope for the best though.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        Everyone can consider the M brand officially destroyed. They made an utter mockery of it throwing M on everything with 4 wheels. What a joke of a marketing plan ran by snobby corporate drones that have to meet deadlines and growth requirements. Do they care about what M means? Nope.

        Do I care that the 1M will be turbo? No I do not care, I think it's great.

        I care that they've been dragging this 1M, M1, 135M 135 1M whatever the $#@! it is, on for like 2+ years only to reveal a quarter panel. I bet there is a room full of high management people that fuked up somewhere and now they have to fix it, I dont know what they fuked up on, but they did and thats why this is taking so long. I think the M was supposed to come out a long time ago and it didnt because something along the way went south and they are scrambling to fix it.

        For example, stuffing an N54 in there.
        Manual? LOL? Where is the DCT technology so bragged about?

        Body doesnt look that much different than the current 135.

        So there you have it, a hodgepodge 135 with a tune and some suspension work and an M badge. Will it be a good car? Sure why not, but a JB3 135 with swaybars will be better.
        Great post, very well said.