Bernd Osterloh is a member of VW's supervisory board and stated, "The U.S. are a case of disaster. I believe we can react quickly if we're in need of (personnel) changes."
Volkswagen is aware of its struggles and seems to be embarrassed by them. Are more personnel changes the answer? Perhaps the answer is producing models seen as on par with the competition? How about some serious performance cars? How about a sports car? How about something exciting?
The lineup is bland. The only model that really gets enthusiasts attention is the Golf R. The Phaeton was not the answer as it failed miserably when put against the established luxury brands. Nobody wants an expensive Volkswagen masquerading as a Bentley or Audi. It will never have the brand appeal of Bentley or Audi.
What Volkswagen needs to do is produce cars that are priced well and perform well. The VW tuning scene is alive and well in the USA showing there are dedicated enthusiasts. The cars they make are solid but the lineup does seem boring. Bringing over some of the models they sell in Europe and not in the USA certainly would help. The Scirocco for example as well as the Amarok pickup. Whatever it is that VW decides to do they definitely need to make the lineup more diverse and exciting.