Here is what he said, “It is separate – M and i. It’s two different sub-brands, but there will be no ‘M’ i-car in the future.These [M] are the high performance cars with combustion engines, and on the other side you have the ‘i’ cars with electric drive. They won’t come together. I don’t think that it would make sense to mix these two sub-brands in one car. We have the Ms, we have the i, and we have the BMW, the core brand. I don’t think it’s necessary. You look at the car [i8], it’s an i version. You look at the LifeDrive architecture of the car, it wouldn’t make sense to bring M to that.”
Weak argument, pointless argument. He states BMW has three brands i, M, and the core BMW brand. BMW M is allowed access to the core brand cars so why not i? An M car doesn't confuse 3-Series buyers and why would it confuse i buyers? Did Porsche not show a hybrid can be a high performance car like what he states M produces? So if Porsche thinks it makes sense and breaks records doing it BMW can't or shouldn't because some guy thinks it would be too much mixing? The whole point of M is to take a platform to the next level with Motorsport derived expertise.
No offense Mr. Frakenberg, but for over $130k and claiming to be a sports car the i8 could use a little M and a little more performance. The Porsche 918, McLaren P1, Acura NSX, and LaFerrari all show hybrid technology and high performance are not mutually exclusive. This segment will only continue to expand.