So what is a specialized company like Aston to do? Spend all the money themselves on new development? That is a risky proposition and Lotus had lofty ambitions to do so but failed. They now cancelled models and use Toyota based motors. The future of Aston Martin seems to be motors with a Mercedes-Benz influence.
This is what Aston Martin's head of product development Ian Minards had to say, “Aston Martin sources cutting edge technology from key suppliers around the globe and the opportunity to include content from Mercedes-AMG GmbH in our next generation sports cars is, clearly, good news."
He's not wrong here. An Aston Martin with an AMG heart is the solution to their problems and sounds absolutely tantalizing. An AMG turbo V12 Vanquish or Rapide? How about an M156/M158 63 AMG V8 under the hood of the Vantage? Suddenly Aston Martin would be competing with all the big boys including Porsche, BMW, Audi, you name it.
This partnership will allow Aston Martin to save costs and expand its lineup. A sport utility vehicle now seems like a possibility. Who knows where this will lead to but it is definitely good news for all involved especially considering the previous deal fell apart. Let's all sit back and see what this leads to namely better Aston Martin vehicles with modern technology.
- Supply agreements for engines and Electric/Electronic (E/E) components planned
- Daimler to receive up to 5% equity in Aston Martin
- Ola Källenius, Head of Mercedes-AMG GmbH: “We are proud to work with Aston Martin and provide them with powertrain and e/e components for their forthcoming sports cars.”
- Aston Martin Product Development Director Ian Minards: “We have selected AMG specifically as the basis for this powertrain development process.”
Mercedes-AMG GmbH, a 100% subsidiary and the high performance brand of Daimler AG, and Aston Martin Lagonda Ltd. intend to enter a technical partnership. A corresponding Letter of Intent has been signed today. Essential elements of the planned partnership are supply agreements between Mercedes-AMG, Mercedes-Benz Cars and Aston Martin. Mercedes-AMG will supply Aston Martin with engines, while Mercedes-Benz Cars will provide the British luxury sports car manufacturer with e/e (electric/electronic) components for Aston Martin’s future models.
In addition to those agreements, Daimler will receive up to 5% equity in Aston Martin without cash consideration in several steps following the progress of the technical partnership. At the same time, the company will receive an observer status in the Board of Management of Aston Martin. Based on the Letter of Intent, both parties have the intention to work towards signing of definitive agreements during the second half of the year. The overall transaction is subject to the conclusion on definitive agreement and applicable regulatory approvals, if required.
Ola Källenius, Head of Mercedes-AMG GmbH: “We are proud to work with Aston Martin and provide them with powertrain and e/e components for their forthcoming sports cars. This is proof of AMG’s technological and performance expertise and a real win-win situation for both sides.”
Aston Martin Product Development Director Ian Minards said: “We have selected AMG specifically as the basis for this powertrain development process. Aston Martin sources cutting edge technology from key suppliers around the globe and the opportunity to include content from Mercedes-AMG GmbH in our next generation sports cars is, clearly, good news.”
Not the least due to competitive reasons, both parties agreed on non-disclosure of further details of the planned partnership for the time being.