• Embrace the FWD - BMW aims to sell a million front wheel drive cars per year off one platform shared with Mini

      Get used to the new BMW. Remember when BMW mocked front wheel drive and told the world they don't do FWD? Remember when the way the car drove was more important than how many cars they could sell? Well forget all that, money money money! The German Toyota recently announced that they aim to sell over a million cars per year based off a single front wheel drive platform that will be shared with Mini. Apparently having just Mini sell front wheel drives is not good enough when a higher profit margin can be made sticking a BMW badge on the exact same thing.


      Last year BMW announced they planned about 20 models on this new front wheel drive platform so they are going to squeeze out every variant imaginable. At this point, nothing should shock BMW enthusiasts. They may even stick an M badge on these just to really send the point home that BMW no longer gives a crap about anything other than profit margin.

      The Active Tourer Concept car posted recently is a preview of BMW's front wheel drive era. No doubt it will sell and BMW will be lauded for it. However, there is no denying the culture and attitude change. BMW's image has taken a hit and will continue to do so as they continue to piss all over their own history, marketing (Ultimate Sales Machine now), and culture. This is no longer a premium brand with driving dynamics at the forefront. It's all about volume and however you can get it brand philosophy be damned.

      The new front wheel drive platform is called UKL1. There will be a mix of all kinds of motors as well as a plug-in hybrid. The platform will be produced at the UK Mini plant so people literally will be buying BMW branded Mini's. The strategy will keep costs down, increase volume for Mini and BMW, and somewhat artificially inflate BMW's fleet MPG numbers. One would think this might at the very least lead to some track focused M models like how Porsche leverages the Cayenne's volume but don't hold your breath. Front wheel drive hybrid BMW's, that is the future. As BMW stated with the new 4-Series, get used to it.


      Source
      This article was originally published in forum thread: Embrace the FWD - BMW aims to sell a million front wheel drive cars per year off one platform shared with Mini started by Sticky View original post
      Comments 41 Comments
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        Click here to enlarge Originally Posted by bobS Click here to enlarge
        The mini brand is to niche, not for everyone. I think BMW wants the vw crowd....their platforms will compete directly with the jetta, golf, etc., you watch....

        Honestly, in that market segment it's hard to pass up vw. One of my sales managers has a tdi golf and the fit and finish of the car is way better than my 2010 ford fusion
        Yeah I agree that the mini is to niche, but that why IMHO BMW should have invested more into developing it so it can directly compete with VW, alpha, fiat, blah blah blah.

        You could be right though, and I wouldn't be surprised. BMW has been successful in pretty much anything...except for their supercar
      1. Sticky's Avatar
        Sticky -
        And the 550 GT. It also remains to be seen if BMW 'i' is a flop.
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        I forgot about the gt cars lol yeah I guess they weren't as successful at that. Honestly though its a glorified hatch back come on BMW
      1. onisyndicate's Avatar
        onisyndicate -
        I would love to own a MINIature BMW! I think it'd be awesome, then I'll put a Fight Rice bumper sticker on it and then add a whale tale Spoiler! Then go down on Front Street in KC and race some other Hondas for some serious street cred!
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        Click here to enlarge Originally Posted by onisyndicate Click here to enlarge
        I would love to own a MINIature BMW! I think it'd be awesome, then I'll put a Fight Rice bumper sticker on it and then add a whale tale Spoiler! Then go down on Front Street in KC and race some other Hondas for some serious street cred!
        Attachment 31841 and I don't like itClick here to enlarge

        and on a completely unrelated side note while looking for that last picture I found this and the lion king part of my childhood is forever ruined
        Attachment 31842
      1. onisyndicate's Avatar
        onisyndicate -
        Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
        Attachment 31841 and I don't like itClick here to enlarge

        and on a completely unrelated side note while looking for that last picture I found this and the lion king part of my childhood is forever ruined
        Attachment 31842
        Congrats on making my pregnant wife cry on attachment 31842. Click here to enlarge
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        Click here to enlarge Originally Posted by onisyndicate Click here to enlarge
        Congrats on making my pregnant wife cry on attachment 31842. Click here to enlarge
        I cried too when I saw this
      1. BlackJetE90OC's Avatar
        BlackJetE90OC -
        I think kids growing up today won't even consider BMW a luxury brand in the future. They will have so many models and low budget cars on the road, they simply will kill their brand image.
      1. DFM's Avatar
        DFM -
        The only car I would remotely consider on this platform would be an A45 AMG competitor. I'm not holding my breath. I don't see the A45 getting surpassed by a BMW any time soon.
      1. FLYING X5's Avatar
        FLYING X5 -
        This is why my 2011 X5 is the last BMW I will ever own... Oh well, BMW know's best for their bottom line, that's it... Who cares what the people really want, as long as BMW lines their pockets with green... I understand it's always about money in the end... Guess they figured it was time to sell out
      1. cisi's Avatar
        cisi -
        where does this picture come from? I thought the 2 series would remain RWD even when the 1 series was passing to FWD....
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by cisi Click here to enlarge
        where does this picture come from?
        BMW's own advertising.

        Click here to enlarge Originally Posted by cisi Click here to enlarge
        I thought the 2 series would remain RWD
        2-Series will be RWD for now.
      1. BlackJetE90OC's Avatar
        BlackJetE90OC -
        So the GM approach, that worked out well.

        Build similar cars on same chasiss, with three different badges.
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        Click here to enlarge Originally Posted by BlackJetE90OC Click here to enlarge
        So the GM approach, that worked out well.

        Build similar cars on same chasiss, with three different badges.
        Munich will be the next city to file bankruptcy
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
        Munich will be the next city to file bankruptcy
        Doubt it. They have never been as $#@!ty as GM ever was.
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        It was a bad joke lol
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
        It was a bad joke lol
        Yes it was heh.
      1. continue5's Avatar
        continue5 -
        More money = more money for research= better cars for us. Even //M cars... I see how it can be perceived as a bad thing but I can see this as helping the entire bmw lineup..
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by continue5 Click here to enlarge
        More money = more money for research= better cars for us. Even //M cars... I see how it can be perceived as a bad thing but I can see this as helping the entire bmw lineup..
        Once again. No CSL/GTS in North America. No Z4M. More GT cars, less dedicated M drivers cars. If they actually were using the profits to produce more enthusiast cars nobody would have a problem. The issue is that is not happening, they are doing 'i' instead.
      1. BlackJetE90OC's Avatar
        BlackJetE90OC -
        Click here to enlarge Originally Posted by continue5 Click here to enlarge
        More money = more money for research= better cars for us. Even //M cars... I see how it can be perceived as a bad thing but I can see this as helping the entire bmw lineup..
        Yeah...More carbon fiber golf carts with sh*t range.