• Audi beats BMW again - Car and Driver picks the 2012 A7 3.0 TFSI over the 2013 BMW 640i Gran Coupe

      Here is another comparison with Audi coming out on top over BMW but it is from Car and Driver yet again. Previously, Car and Driver picked the Audi S6 over the new F10 M5 and even the E55 AMG despite a huge gap in horsepower. Well, this time the cars are more evenly matched but Audi still triumphs. Why? Well, there are several good reasons including the fact that the Gran Coupe is simply silly expensive even when equipped with the 6 cylinder.

      Car and Driver says the Gran Coupe is just too expensive for what it is. It is beautiful inside and out but it can not back those looks up either. So we have an expensive and under-performing car that is more about style than substance. Isn't that what Audi used to be?


      The 640i price came out to a whopping $105,695. Wow. Over $100k for a base model? The A7 starts $16,000 LESS to begin with. Even with options it came out to $67,170. That's a difference just shy of $40,000. This isn't a joke.

      So how much better does the BMW perform for that huge price difference? Well, that's the problem, it doesn't perform better. The Audi at 4178 pounds with a supercharged 3.0 liter V6 outpaced the 640i considerably with a 13.7@103 in the 1/4 mile. The Gran Coupe did a 14.1@98 or in other words got spanked. The extra 5 horsepower the Gran Coupe has on paper sure did not show up on the drag strip. The BMW is heavier but only 115 pounds heavier and is not routing its power to all four wheels. The Audi motor is more impressive.

      So acceleration is in the Audi's favor but what about handling? Close between the two with the Audi just edging the skidpad .90g to .89g and the BMW just edging the slalom 44.3 to 44.0. Basically a wash.

      Car and Driver simply feels the A7 is the better car. It offers more leg room, more trunk space, better feedback, and better driving dynamics. My how things have changed.

      Car and Driver summed it up well:

      In the end, it wasn’t even close. An A7 with many of the BMW’s gizmos can still approach 85 large, but the 640i would’ve needed a standard flux capacitor to stage a comeback. The A7 isn’t perfect, but it does more with less, winning most of our subjective categories despite its lower price. It may not weaken the knees like the Gran Coupe, but it’s still exceedingly pretty. And it doesn’t exact as dear a toll for its beauty.

      BMW simply isn't what it used to be or perhaps Audi is way better than it used to be. The truth is likely a bit of both.

      This article was originally published in forum thread: Audi beats BMW again - Car and Driver picks the 2012 A7 3.0 TFSI over the 2013 BMW 640i Gran Coupe started by Sticky View original post
      Comments 4 Comments
      1. Autobahn335i's Avatar
        Autobahn335i -
        Well done Audi! Congrats!

        Hopefully BMW will rethink its price philosophy before it's too late.

        Something is very wrong when a car needs $30k (or 30%!!!!) in options!

        This reminds me of a 120d someone pictured while visiting the BMW Welt in Munich, displaying a whopping 60.000 EUR pricetag. Hell, that's even more than a 1M! For a base engine 1series??
      1. singletrack's Avatar
        singletrack -
        "So we have an expensive and under-performing car that is more about style than substance. Isn't that what Audi used to be?"

        Ouch baby, very ouch!

        True though...
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by singletrack Click here to enlarge
        "So we have an expensive and under-performing car that is more about style than substance. Isn't that what Audi used to be?"

        Ouch baby, very ouch!

        True though...
        I don't get when Audi got better at building drivers cars for less money than BMW. Now the BMW is the pretty one with the nice interior that is way too expensive for what it is.
      1. singletrack's Avatar
        singletrack -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I don't get when Audi got better at building drivers cars for less money than BMW. Now the BMW is the pretty one with the nice interior that is way too expensive for what it is.
        I just haven't driven enough of the brand new cars from either side to form a solid opinion. The car rags in this country are hard to trust for me as well.