Close

    • CAR Magazine report claims Maybach lost almost half a million dollars ($500k) on each car sold

      We find this report from CAR a bit tough to believe. The Maybach sedans were based on the old W220 S-Class platform. It is not as if Daimler created a new design from the ground up. It was basically an expensive S-Class even sharing the drivetrain with the same old M275 twin turbo V12 and transmission already found in other 600 Mercedes models. Where Maybach likely lost money was not due to engineering costs, as it was a parts bin sedan, but on the marketing and dealer network support.

      Maybach was clearly poorly managed and a re-skinned S-class should not have cost what they were asking for it to begin with. Daimler seemed far more focused on its Chrysler issues than trying to turn the Maybach brand around. They sunk over a billion Euros into the brand as a whole with no profit to be had. No wonder the brand was axed although it would have been interesting to see what Maybach could have done with a proper platform built specifically for the brand.

      This article was originally published in forum thread: CAR Magazine report claims Maybach lost almost half a million dollars ($500k) on each car sold started by Sticky View original post
      Comments 4 Comments
      1. Q4P's Avatar
        Q4P -
        No idea who would purchase this junk for the amount of money they were asking. For one, it was an incredibly ugly vehicle, two it was and looked already dated literally 1 year after it was released when compared to the W221 S-Class. The navi system was even dated compared to the newer S Class. This was a car built for a man with a lot of money and little logic.
      1. Sorena's Avatar
        Sorena -
        Click here to enlarge Originally Posted by Q4P Click here to enlarge
        This was a car built for a man with a lot of money and little logic.
        Attachment 14749
      1. LostMarine's Avatar
        LostMarine -
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        HAHAHA!! EXACTLY!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Sorena Click here to enlarge

        Click here to enlarge